Privacy and cookie policy
This policy explains what personal data Hyperprocure collects through hyperprocure.in, why, and the choices you have. Hyperprocure is the controller of this data. Contact us at trade@hyperprocure.in.
What we collect and why
Enquiries you send
When you request a quote or a price on WhatsApp, we collect what you type into the form: name, company, email, phone or WhatsApp number, country, port or pincode, business type, products and quantities, GSTIN and your message. We also record the page you sent it from and the campaign that brought you (UTM tags and ad click IDs).
We use this only to reply to your enquiry, prepare quotes and follow up on orders. The legal basis is taking steps at your request before a contract, and our legitimate interest in answering business enquiries. Enquiries are stored in a Google Sheet operated by our team.
How the site is used
With your consent, analytics tools record pages viewed, buttons clicked and how far you scroll. Microsoft Clarity also records anonymised session replays and heatmaps, with form fields masked. These tools run only after you accept them in the privacy banner, and you can withdraw at any time. If you withdraw, we stop them and remove their cookies from your browser.
Technical data
Our host, Cloudflare, processes your IP address and browser details to deliver the site and protect it from attacks.
Cookies and similar technologies
Essential (always on)
Needed for the site to work. They cannot be switched off.
| Service | Provider | Purpose | Cookies / storage |
|---|---|---|---|
| Hyperprocure website | Hyperprocure | Remembers your privacy choice and buyer type, and sends the enquiries you submit. | Browser storage: hp_consent, hp_persona (no expiry until you clear it) |
| Cloudflare | Cloudflare, Inc. | Hosts the site, speeds up delivery and blocks malicious traffic. | __cf_bm (30 minutes), set only when bot protection needs it |
| Google Fonts | Google Ireland Ltd / Google LLC | Loads the fonts used on this site. | None |
| Google Apps Script | Google Ireland Ltd / Google LLC | Receives quote and price requests you send and stores them for our trade desk. | None |
Analytics (with your consent)
Help us understand how buyers use the site so we can improve it.
| Service | Provider | Purpose | Cookies / storage |
|---|---|---|---|
| Google Analytics 4 | Google Ireland Ltd / Google LLC | Counts visits, pages viewed and enquiries sent, so we know which products and guides buyers use. | _ga (2 years), _ga_<id> (2 years) |
| Microsoft Clarity | Microsoft Corporation | Heatmaps and anonymised session replays that show where pages are hard to use. Form fields are masked. | _clck (1 year), _clsk (1 day) |
Marketing (with your consent)
Measure which of our ads lead to enquiries.
None in use at the moment.
Who we share data with
We do not sell personal data. We share it only with the service providers listed above, who process it for us: Google, Microsoft and Cloudflare. Some of them process data outside your country, under their own safeguards for international transfers.
How long we keep it
Enquiries are kept for as long as we have a business relationship with you, and then for as long as tax and trade records require. Analytics data is kept according to each provider’s settings, up to 14 months for Google Analytics.
Your rights
Depending on where you live, including under India’s Digital Personal Data Protection Act, 2023 and the EU and UK GDPR, you can ask to access, correct or delete your data, object to its use, or withdraw consent. Email trade@hyperprocure.in and we will reply within 30 days. You can also complain to your local data protection authority.
Changes
We will update this page when our practices change and show the date at the top. If the change affects what you agreed to, we will ask for your consent again.